I am a creative professional with 10+ years of proven brand development expertise that believes in collaboration, simplicity and big ideas. As a leader and maker I have executed and influenced everything from creative direction, copywriting, campaign strategy, creative development, product design, illustration, brand identity, font design, broadcast, retail, and event marketing. With a sensibility to brand evolution and creative strategy rooted in a holistic design approach; I constantly seek solutions that will inspire and engage audiences resulting in meaningful connections with the brand.
Currently based in London working as the Head of Creative for Beats By Dr. Dre, EMEIA. In this role I oversee every creative touchpoint across the region including print, motion, content, campaign, event, and retail; through both origination and localization.
Before relocating I served as the Global Creative Director for Beats By Dr. Dre’s brand design group and internal studio; leading a multidisciplinary team of art directors, copywriters, designers, and production artist executing social content, 360 brand campaigns and branded retail experiences. Upon my arrival at Beats I was able to build this internal creative team that continues produce beautiful work.
Prior to my time at Beats I was at the helm as the Sr. Creative Director for Nike’s industry-first surf category Hurley, where I helped drive the implementation of a brand-wide design renaissance. While bringing to market some of the label’s most innovative executions across all categories and consulting on top design initiatives for Nike & Converse. I also helped streamline internal processes to create the best products with the greatest efficiency.
I began my career at Studio Number One, an independent marketing & design agency founded by global counterculture art icon Shepard Fairey. Working directly with a variety of clients that included Levis, Nike, Disney, Coca-Cola, Obey Clothing, Bacardi, Honda, Fox Searchlight, Paramount Pictures, Interscope Records, Keep a Breast Foundation, ACLU, Museum of Contemporary Art, Los Angeles, and Rock the Vote; I proved my ability to intuitively discern a brand’s needs and lead teams to execute forward-thinking campaigns across all media including broadcast, print/out-of-home, experiential, and digital marketing that generated millions in impressions and new revenue worldwide.
When I’m not busy behind my computer designing, I can be found making music with friends, creating original fine artwork, and (COVID pending) traveling the world in search of inspiration.
Professional Experience
Apple / Beats By Dr. Dre
London, UK
Head of Creative, EMEIA
2019-Present
Apple / Beats By Dr. Dre
Culver City,CA
Global Creative Director Brand Design
2016-2019
Nike / Hurley
Costa Mesa,CA
Sr. Creative Director
2013-2015
Studio Number One
Los Angeles, CA
Associate Creative Director
Art Director
Graphic Designer
Illustrator
2004-2013
Obama For America
New York, NY & Chicago, IL
Creative Advisory Board, Graphic Designer
2012
Education
Otis College of Art + Design Los Angeles, CA
BFA Communication Arts, Graphic Design, 2007