I AM A
DESIGNER
STORYTELLER
COLLABORATOR
Hi, my name is Casey. Below you will find some of the projects I’ve been fortunate enough to lend my expertise to. Whether it’s graphic design, typography, illustration, art direction, copy, or creative direction, I’m always ready to roll up my sleeves and get my hands dirty.
THE NEW BEATS FLEX
Amplify the voices of the next generation
As a brand built on the amplification of audio we wanted to turn up the volume on powerful messages from emerging artists and athletes.
CREATIVE DIRECTION + GRAPHIC DESIGN
PA SALIEU
British-Gambian rapper from Coventry. His debut mixtape “Send Them To Coventry” is named after the saying for deliberately ostracizing or marginalizing someone. Ultimately he wants to be the voice for those who couldn’t make it out saying, “I am the voice of the voiceless and our voices count” in a recent interview with the BBC after winning its prestigious title of BBC Music’s Sound of 2021.
He speaks to the influence of his community and the experiences they share.
PA SALIEU: LOUD SPEAKERPA SALIEU: AUDIO FILESAs the campaign extended beyond the hero vignettes on various social media platforms, we continued to put the messages from our talent front and center.
These casual audio only files are unfiltered voice memos from Pa to his fans.
Joy Crookes
British neo soul singer-songwriter of Bangladeshi-Irish heritage. She pines for unity and is out spoken about representation for South East Asian women in creative industries. Making a statement at last years BRIT Awards, she wore a yellow lehenga to represent British South Asian people who are so often excluded from those ceremonies.
She speaks of representation and celebrating diversity.
JOY CROOKES: LOUD SPEAKERJOY CROOKES: AUDIO FILESAs the campaign extended beyond the hero vignettes on various social media platforms, we continued to put the messages from our talent front and center.
These casual audio only files are unfiltered voice memos from Joy to her fans.
SERGE GNABRY
German-Ivorian profession footballer that plays for Bayern Munich and the German national team. He was a young phenom that burst on to the scene signing with Arsenal at 16, but after struggling for multiple season was nearly considered a bust until joining Bayern and rediscovering his confidence. He is proud of his Ivorian roots and feels as though he is always living between two worlds. Failure and champion. German and African.
He speaks of his dualities and how they push him on and off the pitch.
JOY CROOKES: LOUD SPEAKERSERGE GNABRY: AUDIO FILESAs the campaign extended beyond the hero vignettes on various social media platforms, we continued to put the messages from our talent front and center.
These casual audio only files are unfiltered voice memos from Serge to his fans.
NURA
As a Refuge, Muslim, Queer woman, turned standout rapper in her adopted home of Germany, she raps and uses her popularity to draw attention to her community and the injustices they often face.
She always speaks up for her community and pushes to make Germany more open.
NURA: LOUD SPEAKERNURA: AUDIO FILESAs the campaign extended beyond the hero vignettes on various social media platforms, we continued to put the messages from our talent front and center.
These casual audio only files are unfiltered voice memos from Nura to her fans.
BEATS FLEX
We leveraged the typography, colour palette, and music to ensure consistency across every touchpoint of the campaign from talent lead assets to product only.
BEATS : PRODUCTS
It all starts here
MAKE IT POP
Life is more fun when you add color, so we mixed up a new product collection with world-renowned pop artist Okuda San Miguel and let the colors speak for themselves.
CREATIVE DIRECTION + GRAPHIC DESIGN
BEATS : PRODUCTS CONTINUED
BEATS SOLO PRO
An in-depth look at the various features of Beats Solo Pro with a focus on adaptive noise cancelling. The headphones create a sound barrier that can be activated with the press of a button.
CREATIVE DIRECTION + GRAPHIC DESIGN
POWERBEATS PRO
A zero gravity look at Powerbeats Pro.
CREATIVE DIRECTION + GRAPHIC DESIGN
BEATS X
The careless spirt of youth meets the carefree nature of Beats X.
CREATIVE DIRECTION + GRAPHIC DESIGN
BEATS : MUSIC
for music lovers by music lovers
ASHNIKKO
DAISY
A collaboration with Ashnikko to launch the Powerbeats Pro 2020 Summer Colours and create a music video for her raucous and empowering song, Daisy. We tapped into the creative minds of the TikTok community by assigning a different colour themed challenge for them each week to help us bring the surreal visuals to life.
CREATIVE DIRECTION + CONCEPT DEVELOPMENT.
BEATS : MUSIC CONTINUED
YUNGBLUD
BETWEEN THE EARS
A look inside the mind of a dynamic performer. YUNGBLUD provides us with a glimpse into his tour and the vision behind his music.
CREATIVE DIRECTION 
KITSCHKRIEG
Three friends stranded in Kreuzberg who are looking to change the way music is made in Germany.
CREATIVE DIRECTION + TITLE DESIGNS
BEAT X BEAT: BRODINSKI
In this installment of Beat x Beat discover how Brodinski brought his techno influences to Atlanta and linked up with Bloody Jay to make the club banger “Ratchet”.
CREATIVE DIRECTION + TITLE DESIGNS
LARY
Time in the gym is key to unlocking her creativity. With a clear mind she is free to focus on writing and performing her music.
CREATIVE DIRECTIONBEATS : SPORT
Music is fuel for any athlete
NO DISTRACTIONS
An unrestricted look at Anthony Joshua’s pre-fight training. 15 cameras and 95 minutes of unique footage shows you what it takes to be a heavyweight boxer.
CREATIVE DIRECTION + CONCEPT
BEATS : SPORT CONTINUED
NO ROOM FOR RACISM
A one-to-one discussion between former Chelsea footballer and activist Paul Canoville and current star Callum Hudson-Odoi.
CREATIVE DIRECTION + GRAPHIC DESIGN
BRING BACK FANS. NOT RACISM.
As fans briefly re-entered stadiums we wanted to make a statement against the racist abuse so many players encounter.
CREATIVE DIRECTION + GRAPHIC DESIGN 
POWERBEATS PRO LAUNCH
There’s nothing like nothing a Beat’s athlete and Powerbeats Pro feels like nothing.
CREATIVE DIRECTION + GRAPHIC DESIGN + CONCEPT
CALLUM HUDSON-ODOI
After five months out with a severe Achilles injury, we follow Callum Hudson-Odoi on his road to recovery and return to the pitch.
CREATIVE DIRECTION 
CHELSEA FC WOMEN
A glimpse of what it takes to be a professional footballer and what music means to a few of the club’s standout players.
CREATIVE DIRECTION
FC BAYERN MUNICH
Find out what music means to FC Bayern stars Philippe Coutinho, Robert Lewandowski, and Leon Goretzka.
CREATIVE DIRECTION
ZERO DARK PROJECT
In the wilderness of Iceland, 7 runners from Paris Running Club undertook a relay like no other. They set out to face a daunting 280km, chasing a sun that wouldn’t set for days.
CREATIVE DIRECTION
Zoë Smith
No matter the set back, whether it was injuries or budget cuts, Zoë Smith carried her sport on her shoulders and earned it the recognition it deserves.
CREATIVE DIRECTION 
WORLD CUP 2018: Mesut OziL
Mesut Ozil will prove the defiance in his game.
CREATIVE DIRECTION + GRAPHIC DESIGN
WORLD CUP 2018: Harry Kane
Harry Kane goes from the couch to the pitch to display the defiance in his game.
CREATIVE DIRECTION + GRAPHIC DESIGN
WORLD CUP 2018: Neymar Jr.
Neymar Jr. will silence the noise and show the defiance in his game.
CREATIVE DIRECTION + GRAPHIC DESIGN
WORLD CUP 2018: Eden Hazard
Eden Hazard will exhibit the defiance in his game.
CREATIVE DIRECTION + GRAPHIC DESIGNBEATS : COLLABS
To move with culture you need to LIVe in culture
DISNEY
We all start somewhere. For Beats it was in the studio. And for Disney, it was all started by a mouse. The undeniable link between the two is music. Both Beats and Disney use this universal language to inspire people around the world to keep dreaming and keep the magic alive. To celebrate the Mickey Mouse’s 90th birthday as the “True Original” we used Walt Disney’s saying, “it was all started by a mouse” as our springboard. We then found an original artist-Maripol-working in her original medium to tell the origin stories of 4 artist’s careers. It took us all around the world-from the stages of London to the streets of Harajuku.
CREATIVE DIRECTION + GRAPHIC DESIGN + CONCEPT
To showcase the product we created a video that reflected Mickey’s storied heritage with music.
For the iconic Japanese streetwear duo Amiyaya, it was all started by “the streets” of Haarajuku where they were discovered for their style via street fashion snapshots.
Chinese movie star, Dongyu Zhou knew from an early age that she wanted to be on the screen. She would often go to her grandmother’s home and watch movies and act them out for her. From those humble beginnings she rose to instant fame with her debut film resulting in several awards. For her it simply was all started by “the movies.”
No one was better suited to capture these authentic, unrepeatable moments than “The Original Selfie Queen,” Maripol. She owns this medium. She is the Polaroid master. Here she takes us back to where it was all started, New York City.
BEATS: COLLABS CONTINUED
sacai
A collaboration that celebrates unique style and individuality. Beats X have been reimagined to let listeners incorporate their own creativity and identity. Featured is artist, songwriter and audio engineer Syd who embodies the hybrid mindset and lends us the perfect track for this piece, “Come Together” from her neo-soul band The Internet.
CREATIVE DIRECTION
BALMAIN
This special edition was inspired by Balmain Creative Director Olivier Rousteing’s vision for an urban safari which he describes as “a beautiful, diverse escape that can only be accessed by the emotion of music”. To bring that concept to life we enlisted Balmain Army member Kylie Jenner to be the face of the collection appearing in otherworldly jungle and desert settings.
CREATIVE DIRECTION
KRIS WU
With the launch of Kris Wu’s limited edition headphone in China we wanted to create a story around the brush stroke design that wraps around the product. To us, the brush strokes became badges of honor-symbols for all of life’s experiences and the marks they leave behind. Fusing the visual dynamism of classic comics and manga with elements of traditional printmaking, we created a unique animated world that reflects Kris' global style and influence. Dark inks anchor grungy halftone patterns and energetic slashes of red to form the universe of our heroes' epic adventure.
CREATIVE DIRECTION + GRAPHIC DESIGN + STORY
LINE FRIENDS
When Beats teamed up with LINE FRIENDS (billed as Asia's no. 1 character brand) to present a special-edition version of Beats' popular Solo3 Wireless on-ear headphones, we decided to show a new side of their lovable character, Brown. From the moment he puts on his Beats, he’s transformed. His Beats give him the power to reveal the real superstar in his heart. There’s a new Brown in town.
CREATIVE DIRECTION
BEATS : ARTS
Anything can beCOME a canvas
STANLEY DONWOOD
BAD ISLAND
The man behind Radiohead’s iconic album art provided us with a glimpse into the process of his completely hand Lino-carved graphic novel “Bad Island”. The book tackles environmental themes in a cautionary tale-presenting the follies of humankind as they devastate nature and upset its delicate balance until it reaches a point of no return. Using this iconic graphic imagery we created a handful of very limited products and celebrated the release of the book at the Beats Residency in London.
CREATIVE DIRECTION + GRAPHIC DESIGN + PRODUCT DESIGN
BEATS : ARTS CONTINUED
SHEPARD FAIREY
FACING THE GIANT
With his storied background in street art, Shepard Fairey knows that art is the way to speak his mind. The “Facing the Giant” exhibition references his early Obey Giant work, but, more enduringly, the giant issues and forces he still confronts in his art today-30 years down the line. Beats co-curated his London solo exhibition with Stolen Space gallery in our very own Beats Residency. We also witnessed Shepard paint a mural that engulfs the building’s facade; using a pattern from that mural we created an assortment of limited edition products.
CREATIVE DIRECTION + PRODUCT DESIGN 
DEFER
LAYERS OF A CITY
When NBA All-Star weekend took place in Los Angeles we wanted to honor the different subcultures of the city. We worked with legendary LA graffiti artist Defer to develop a “Roll Call” pattern of different Los Angeles neighborhoods to create a custom headphone for each participating player. In our short film he shares his process, the role LA played in his artistic evolution, and how music fuels his art. To continue highlighting the rich creative talent that the city has to offer we reached out to the LA’s very own Estevan Oriol to help us tell Defer’s story.
CREATIVE DIRECTION + PRODUCT DESIGN 
BEATS : EDITORIAL
AMPLIFYING NEW VOICES
BEATS / AGENDA
A series in collaboration with Apple music and hosted by Big Zuu that brings together some of the U.K.’s biggest artists and influential names to talk about topics important to the local artist community.
CREATIVE DIRECTION + GRAPHIC DESIGN + CONCEPT DEVELOPMENTBEATS : EDITORIAL CONTINUED
HYPE<D> / BEATS SESSIONS
Following the success of Agenda, we began to replicate the format and expand the sessions across the European region. HYPE<D> Sessions in collaboration with Apple Music brings creatives in Germany to discuss topics that are important to them.
CREATIVE DIRECTION + GRAPHIC DESIGN + CONCEPT DEVELOPMENT 
LE CODE / BEATS SESSIONS
Following the success of Agenda, we began to replicate the format and expand the sessions across the European region.. LE CODE Sessions in collaboration with Apple Music brings creatives in France to discuss topics that are important to them.
CREATIVE DIRECTION + GRAPHIC DESIGN + CONCEPT DEVELOPMENT#MERKY BOOKS POP-UP
We teamed up with Grime superstar, Stormzy‘s publishing imprint #Merky Books for a three-day POP-UP in celebration of the written word at the Beats Residency in Shoreditch, London.
The pop-up showcased all aspects of creativity through workshops, live performances, podcasts, and panels discussions on music, art, culture, spoken word, songwriting, playwriting, and filmmaking.
#Merky Books prides itself on introducing a generation of new voices into the art world while publishing the best new fiction, non-fiction and poetry. As a result, the pop-up sold books written by authors of color, self-produced zines and illustrative prints by up and coming artists. Additionally throughout the activation, visitors were able to listen to audiobooks at Beats listening stations.
CREATIVE DIRECTION + GRAPHIC DESIGN
#MERKY BOOKS:
HOW TO…
A series in partnership with #Merky Books that gives a platform to the brightest minds of the next generation.
CREATIVE DIRECTION + GRAPHIC DESIGN + SET DESIGN + CONCEPT DEVELOPMENT
#MERKYBOOKS HOW TO WRITE IT:
How To Write It features host Dotty with guests Anthony Anaxagorou, Joy Crookes and Bolu Babalola discussing different styles of writing. Using flow to add more words to a story, approaching the writing process, inspirations, challenges, occupational hazards, owning your narrative, authenticity, and material they wish they had written.
#MERKYBOOKS HOW TO… CHANGE IT:
How To Change It features host Dotty with guests Joshua Virasami, Lavinya Stennett , and Tanya Compas as they talk about the London Riots, how to protest, the link between rage and love, the white saviour complex, Black History Month, and remaining motivated against agents of opposition.
#MERKYBOOKS HOW TO… BUILD IT:
How To Build It features host Dotty with guests Damola Timeyin, Niran Vinod, and Grace Beverley giving expert advice on turning ideas into achievable moments, finding the right audience for feedback, emotional attachments to ideas, passion projects vs side hustles, financial help, having a healthy work balance, and overcoming self-doubt.
BOBBY KIM
THIS IS NOT A T-SHIRT
When Bobby Kim, better known as Bobby Hundreds, released his book titled, This Is Not a T-Shirt he needed a physical space in London to speak his mind about preserving and growing the community aspect of street culture the Beats Residency in Shoreditch was a no brainer.
CREATIVE DIRECTION + CURRATIONBEATS : APAC
CREATIViTY MAKES the WORLD go round
Chinese New Year
The Year of the Dog was the perfect opportunity to let artist Steven Harrington’s wandering dog, Mello, serve as inspiration for those seeking transformative experiences in the new year.
CREATIVE DIRECTION + GRAPHIC DESIGN
Social extension featuring a message from the other star of the animated short, Natasha Liu Bordizzo.
CREATIVE DIRECTION + GRAPHIC DESIGN 
Social extension featuring a message from the DJ that provided the track to the animated short, Chace.
CREATIVE DIRECTION + GRAPHIC DESIGN
New LIFE
Surrounded by the symbolism of spring and new life blossoming all around, Shinseikatsu season is the time of year that inspires new beginnings.
The multi-talented Japanese pop idol, Becky, had everything. There was a time when you could barely go a single day without seeing her on TV, but in 2016 her reputation as Japan's most popular female personality came crashing down after it was revealed that she had an affair with musician Enon Kawatani who was married at the time. In order to appease the public backlash and as a condition for her comeback to show business in Japan, Becky officially apologized to Kawatani's wife. Becky’s fall from grace following the affair ignited debate over Japan’s unfair standards for women in the entertainment industry.
As the star of the campaign, she is seen taking back the control of her life and her story. She sheds the negativity of the past and catapults back into the spotlight, opening a new chapter and doing it her way.
CREATIVE DIRECTIONHURLEY
BORN FROM WATER
WHAT IF
We’re all a little curious of the unknown.
Those of us who relentlessly question our own limits can find greatness, while the others are left only spectating.
If you never dare to ask yourself “what if?” you may never reach your full potential.
CREATIVE DIRECTIONHURLEY CONTINUED
BORN FROM WATER
We asked every surfer on the Hurley team to tell us how being in the water makes them feel.
CREATIVE DIRECTION
WHAT IT MEANS TO BE A SURFER
“There may not be any arenas in surfing, but that doesn’t make a surfer any less of an athlete.”
CREATIVE DIRECTION
PHANTOM FUSE 3
A retail product video that specifies every detail of this truly innovative board short.
CREATIVE DIRECTION + GRAPHIC DESIGN
POWER IN MOTION
Part product video, part clips from a surf excursion in Tahiti. To introduce John John Florence’s first signature board short we wanted to create something that had as much flow and power as JJ in and out of the water.
CREATIVE DIRECTION + GRAPHIC DESIGNFALL / HOLIDAY
CREATIVE DIRECTION + GRAPHIC DESIGN
SWIMWEAR
CREATIVE DIRECTION 
T-SHIRT GRAPHICS
CREATIVE DIRECTION + GRAPHIC DESIGN
CRYPTK
CREATIVE DIRECTION
SPECIAL PROJECTS
& LOOSE ENDS
BRANDING & TYPE DESIGN
Studio is a typeface designed for Shepard Fairey. He went on to use it for his graphic design studio’s logo and exterior signage, as well as Swindle Magazine’s masthead.
A logo was also designed that has been used by the studio ever since.
GRAPHIC DESIGN
HURLEY PRINTING PRESS
What started as a working printing press and creative playground for the Art Department on the Hurley campus became an enduring part of the brand’s aesthetic.
Working closely with skateboard icon Craig Stecyk III, we extended the DIY spirit beyond the walls of Hurley and gave customers a chance to get their hands dirty with pop up Printing Presses at surf competitions across the globe.
Ultimately, the initiative permeated all visual aspects of the brand, becoming its retail and design expressions.
CREATIVE DIRECTION + DESIGN
LEVIS X MOCA
ART IN THE STREETS
With help from 10 renowned artists and subjects in the Art in the Streets exhibit at the MOCA, Los Angeles, the iconic Levi's Trucker Jacket became a canvas for some extraordinary original artworks. Each jacket came in special MOCA x Levi's packaging complete with an artist print, and was released chronologically in accordance with the artist’s beginning. The designs were limited to 50 units only, with exclusive availability at Geffen Contemporary at MOCA. All proceeds from sales went to the charitable community causes headed by MOCA.
CURATION + CREATIVE DIRECTION + DESIGN
BRANDING & ILLUSTRATION
CAPTION BY HYATT
When Hyatt launched their latest brand Caption by Hyatt their aim was to redefine what hospitality looks like in the modern world. With a desire to attract both locals and visitors alike to use its social spaces, they designed the hotel to facilitate connection with one another and to discover local places around them. They knew they wanted an identity and visual language that felt like it had a soul.
Taking ink brush to paper I set out to develop an eclectic array of illustrations, iconography, patterns, custom type, and colour combinations that would make their properties stand out.
OBEY CLOTHING T-SHIRT GRAPHICS
GRAPHIC DESIGN + ILLUSTRATION
The Rolling Stones Zip Code Tour Branding
GRAPHIC DESIGN + ILLUSTRATION
OBAMA FOR AMERICA
GRAPHIC DESIGN + ILLUSTRATION
NBA 2k10 LIMITED EDITION POSTERS
GRAPHIC DESIGN + ILLUSTRATION
SAKS FIFTH AVENUE
GRAPHIC DESIGN
KIEHL’S
GRAPHIC DESIGN + ILLUSTRATION
ZAC BROWN CUSTOM GUITAR
GRAPHIC DESIGN
WEBBY AWARDS
GRAPHIC DESIGN + ILLUSTRATION
Team Radioshack TOUR BIKE
GRAPHIC DESIGN + ILLUSTRATION
AMERICAN MUSIC AWARDS
BRANDING + GRAPHIC DESIGN
ENTERTAINMENT KEY ART
GRAPHIC DESIGN + ILLUSTRATION